So I am currently working on the sales team at a luxury brand that I have always admired. I have never worked in sales before so this is a great learning experience for me, as I build my professional portfolio. Market Week consists of selling all the looks you see walk the runways to buyers who in turn put them on the racks of their stores for YOU to buy!
When we work long hours it is because we are unpacking the samples (that just arrived from Milan, in my case). Categorizing them, pricing them, changing their hangers, and merchandising them so that what was once an empty space turns into a beautiful showroom for market week.
After the showroom is set up we are creating the market week buy books, which is the bible of the products for that season. Buy books include styles, fabric codes and colors, corresponding swatches, notes from production on any changes, and pricing and availability. Basically the answers to any questions a buyer from say, Bloomingdale's, may have about their purchase for the Spring/Summer 2012 collection they are piecing together. This looks similar to the one I found below:
Then the appointments begin and the orders start being processed. Of course that is a tale for another day, and other long hours of the fashion industry. But for now I'm enjoying teaching you about Market Week.
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